I build and scale content and digital programs that drive measurable growth across web and customer journeys.

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For the past several years, I've led content strategies that turn digital audiences into booked travel and revenue, reaching both leisure travelers planning their next getaway and meeting planners filling hotel blocks across San Antonio.

 

That includes running a blog I built from zero to nearly a million pageviews, managing websites in multiple languages that see millions of visitors each year, launching my company's first-ever mobile app, and writing the kind of copy that inspires people to take action.

 

I build content strategies that scale. I know how to put the right people and systems in place to make them run.

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A lot of what I’ve built started with a question: why doesn’t this exist yet? The mobile app, the AI chatbot, and the platform migration that eliminated hundreds of hours of manual work were not part of any roadmap. I identified the opportunity, made the case, and executed it.

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If you're looking for someone who grows audiences, drives traffic, and isn't afraid to find solutions, let's talk.