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Senior Content & Growth Marketing Leader

Building Content Systems That Drive Traffic, Conversions, and Measurable Business Growth

I design and scale content and digital programs that turn audience attention into acquisition, engagement, and real business outcomes across web, search, and customer journeys.

How I Can Help You

Over the past several years, I’ve led content and growth initiatives across high-traffic digital environments, translating content strategy into measurable performance.

  • Built and scaled an SEO-driven blog from zero to nearly 1M pageviews, turning it into a consistent acquisition channel

  • Managed multilingual websites reaching millions of annual visitors across global audiences​

  • Led the launch of the company’s first mobile app to expand engagement beyond web channels

  • Developed and optimized content that drives measurable user action across multiple channels.

© 2026 Shelly Basaldu

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