About Me and What That Means for You

I design, lead, and scale content and digital programs that turn strategy into measurable outcomes across web, search, and multi-audience digital ecosystems.

 

Currently, I oversee content strategy across a network of flagship websites, driving 8.9M+ annual sessions and building a blog from zero to 957K+ annual pageviews (2.5x growth). That strategy extends into multilingual sites reaching millions of visitors across international audiences, a first-of-its-kind mobile app, and copy that's built to move people to act.

​

A lot of what I’ve built started with a question: why doesn’t this exist yet? The mobile app, the blog, the AI chatbot, and the platform migration that eliminated hundreds of hours of manual work were not part of any roadmap. I identified the opportunity, made the case, and executed it.

 

If you're looking for someone who grows audiences, drives results, and isn't afraid to build something from scratch, let's talk.​